F$CK YOU MONEY

Join me on a journey that is a mind-blowing mindset change into a future of contented independence. A series of three books that will change your life and touch the life of others.
All the proceeds of this venture will go into The Rakhit Foundation which is the fulfilment of a non-profit enterprise's dream to launch upliftment projects.
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F$CK YOU MONEY

Join me on a journey that is a mind-blowing mindset change into a future of contented independence. A series of three books that will change your life and touch the life of others.
All the proceeds of this venture will go into The Rakhit Foundation which is the fulfilment of a non-profit enterprise's dream to launch upliftment projects.
Play Video

Can’t we just say F$CK YOU – Enough is Enough – I want to be free.
Order Now! Let me help you get there.

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What is FuM©?

F$CK YOU MONEY is a culture that exists between the ancient wisdom of deep thinkers and modern capitalism. Not Socrates and Plato from 347 BC, I’m talking about 300 years earlier when Buddha the teacher, philosopher, and spiritual leader was around. Essentially teaching us that the ego must be dethroned from the misconception that it is an entity that exists by itself. Once we do this, we can have an authentic relationship with our true selves. Buddhism teaches us to put our ego in its rightful place as an advisor, not as our identity, and to have freedom from our conditioned thinking. Once you do this, you will be a happier person. When you free your mind from a static identity, then you are open to change and external circumstances. Fundamentally, as with most ancient wisdom, it teaches the basic precept of equality and reciprocity amongst our fellow humans. Biblical truth tells us we are all created equal and should do unto others as we would have them do unto us. Embracing this truth, and posture, you will find yourself flowing naturally into the disciplines of practicing concentration, meditation, and mental development to gain insight, wisdom, enlightenment, and well-being.

If you combine this mindset with the worldly system of capitalism, understanding that the intrinsic value of money is finite, you will find yourself living in the culture of FuM©.

FuM© is a flexible discipline that needs to be monitored as opposed to micro-managed with the mindset that the only constant in the process, as in life, is change. Once my FuM© goals were set, I progressively adjusted my compass as the goalposts shifted.

Goalposts you ask?

Circumstances changed within my businesses, my family, the world (COVID-19 pandemic), and my aged grandmother came to live with us, all in the space of three years.

I like to read autobiographies; I have even written my own for my family to read. There are no identical autobiographies. Some parts may be similar but never identical. Life stories are made up like the facets of a diamond. No two diamonds are identical, yet they are complete and uniquely beautiful. Writing the FuM© melody for your life is the same as cutting a diamond; the tune will change to fit the lyrics. You wouldn’t expect a coal miner to cut a rough diamond into shape, so pay careful attention to how you plan your FuM©. It is not a haphazard wait and see process. Your achievement depends on good mentors, intentionally educating yourself, and acquiring the new skills and knowledge you need.

What’s it all About?

Hi, I am Bobby Rakhit, the creator of ‘F$CK YOU MONEY’ (FuM©), a somewhat unusual title for which I make no excuse; if you want to understand the concept, read the book. Whether this is the first or last business book you read, you will gain new insights and experience a few epiphanies by the time you reach the final page. I have written the contents of this book to shock you, more than the title does, introducing you to an entirely new paradigm. Insights and ideas about the business of doing life. Doing life well, right through to its end. It is the first in a series of books that will turn your thinking, inside-out, upside-down, and back to front. Changing your established mindsets to take you to a destination far from the one to which you are currently headed.

Think life on another planet.

I am interested in anyone who is ready for an adventure. If you are between twenty-five to thirty-five-year-old living in extended adolescence, I am talking to you. If you’re unemployed, binge-watching TV series on Mom and Dad’s couch, living in an unrealistic bubble of carefree juvenescence, I am talking to you. If you’re drifting on the wind of chance hoping it will somehow get you where you want to be, I am talking to you. And anyone else between the age of student to pensioner.

The industrial revolution birthed new careers far from the previous regime of family enterprises. The days when farmers, village cobblers, and blacksmiths were introduced to mechanised systems, creating jobs to suit the evolving progress of human needs. It was an unstoppable process of rapid development. Nothing compared to the lightning-fast digital revolution we live in right now, at a pace we hope to hold on to by our fingertips. The sweet spot of living life contentedly between fulfilled job satisfaction and a balanced personal life has become an elusive dream.

For most, it is more of a work-life imbalance.

Perfecting the way to say ‘F$CK YOU MONEY’ is learning to massage a successful career into a sustainable future of meaningful, satisfied contentment.

Welcome aboard.

I guarantee you an exciting journey.

Your FuM© Doctor,

Bobby Rakhit
Entrepreneur, Author, Philanthropist, Creator of FuM©

Who is Bobby Rakhit?

He is the epitome of a Chief Everything Officer. Bobby is a CFA charterholder, graduate of McGill University and holds an MBA in Finance. He is the Founder of Rakhit Capital which is a family office that was born from his successes in fintech and investments. The family has used its excess capital to build its investment arm focused primarily in alternative capital markets

Previously, Bobby was with FactSet, a premier provider of global financial solutions, and was Managing Director for the Middle East, Asian and African markets. His role encompassed developing systematic investment processes for both the investment management and investment banking communities.

Prior to FactSet, Bobby held positions in investment banking for HSBC, U.S. Bancorp Piper Jaffray, and Morgan Stanley. He is a regular guest on CNBC, NDTV Profit, Al Jazeera, and Bloomberg TV. In addition, he is a guest lecturer at a number of universities, guest speaker at key conferences and an active board member of several technology and real estate companies

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The Rakhit Foundation

The Rakhit Foundation is the fulfilment of a non-profit enterprise’s dream to launch upliftment projects. The initial project will focus on selecting a small group of young orphans in Africa to assist with their daily needs, health, and education. The proceeds of the book sales, including the rest of the series, will go towards this and future projects. Online customers purchasing any version of the book (paperback – eBook – audio); can donate one or more copies of any selected version or alternatively donate money through paypal


Bobby Rakhit
Level 14, Boulevard Plaza
Tower 1, Emaar Boulevard
Downtown Dubai
PO Box 334155,  Dubai,  UAE

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